Scalapay is proven to increase the average order value and conversion rate. To get the most out of it, it is important to follow some best practices and guidelines.

In particular, Scalapay has to be proposed at the three main touch points of the buying process:

• on product page
• on shopping cart page
• at checkout

Include the widget on Product and Cart Page

The best practice is to include the Scalapay widget on product page and on shopping cart page.

The widget is a simple graphical element (non-interactive) but it allows the customers to be aware of the possibility of paying with Scalapay from the beginning of their purchase path on a website.

PRODUCT PAGE

Our advice is to place the Scalapay widget below the price.

SHOPPING CART PAGE

Our advice is to place the Scalapay widget below the cart total.

The only interactive element of the widget is the modal that allows to have more information about Scalapay.

Be sure that Scalapay is present at check-out funnel as a payment method

At check-out, Scalapay should be presented next to the other payment methods.

Message
The primary text to use are the following, depending on website restrictions:

PAY IN 3
Pay in 3 instalments of [PRICE]€ without interest [LOGO SCALAPAY]

If there is also a short description to be displayed for each payment method, please use the following message:
Receive your order now. Enjoy it and take your time to pay little by little.

PAY IN 4
Pay in 4 instalments of [PRICE]€ without interest with [LOGO SCALAPAY]

If there is also a short description to be displayed for each payment method, please use the following message:
Receive your order now. Enjoy it and take your time to pay little by little.

If you need to translate the text at check-out in other languages or the Terms & Conditions string, you can find it here.

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Boost your conversion rate with our marketing assets

In order to increase even more your conversion rate, you can add banners, logos and all kind of material for your communication activities on your website to encourage customers to use Scalapay and make sure that they know from the first visit that they can pay with Scalapay.

• Insert a banner in the home page informing customers of the possibility to pay with Scalapay
• Add Scalapay among the payment methods in the footer
• Share the news in your newsletters!

You will find here all our marketing resources available.