Guide Lines & Best Practice

Scalapay is proven to increase average order value and conversion rate, ut to get the most out of it, it is important to follow some best practices and guidelines.

In particular, it is proposed at the three main touchpoints of the buying process: on the product page, on the shopping cart page, at checkout.

❶ Include the widget in Product and Cart Page

The best practice is to include the Scalapay widget on the product page and on the shopping cart page.
The widget is a simple graphical element (non-interactive) but allows the customer from the beginning of their purchase path on the site to be aware of and familiarise themselves with the possibility of paying with Scalapay.

Our advice is therefore to place the Scalapay widget below the price for best results on :

PRODUCT PAGE

SHOPPING CART PAGE below the cart total

The only interactive element of the widget is the modal that allows more information about Scalapay.

❷ Be sure that Scalapay is present at checkout funnel as payment method

At checkout, Scalapay should be presented next to the other payment methods.

Message
The primary text to use are the following, depending on website restriction:

PAY IN 3
Pay in 3 instalments of [PRICE]€ without interest [LOGO SCALAPAY]

If there is also a short description to be displayed for each payment method, please use the following message:
Receive your order now. Enjoy it and take your time to pay little by little

PAY IN 4
Pay in 4 instalments €[PRICE] without fees with [LOGO SCALAPAY]

If there is also a short description to be displayed for each payment method, please use the following message:
Receive your order now. Enjoy it and take your time to pay little by little.

PAY LATER
Try first, pay later

If there is also a short description to be displayed for each payment method, please use the following message:
Receive your order right away and pay it after 14 days. 0 interest. No explanation needed.

If you need to translate the text at check-out in other languages or the Terms & Conditions string, you can find it here

❸ Boost your conversion rate with our marketing assets

To increase your conversion rate even more, you can add a banner on the homepage of your website to encourage customers to use Scalapay and to make sure that they know from their first visit that they can pay with Scalapay.

You will find all our marketing resources available here

It includes banners, logos and all kinds of material for your communication activities.

Do you work in the travel sector? Visit our section dedicated to travel marketing resources!