Guide Lines & Best Practice

Scalapay is proven to increase average order value and conversion rate, ut to get the most out of it, it is important to follow some best practices and guidelines.

In particular, it is proposed at the three main touchpoints of the buying process:

Include the widget in Product and Cart Page

The best practice is to include the Scalapay widget on the product page and on the shopping cart page.

The widget is a simple graphical element (non-interactive) but allows the customer from the beginning of their purchase path on the site to be aware of and familiarise themselves with the possibility of paying with Scalapay.

PRODUCT PAGE

Our advice is to place the Scalapay widget below the price

SHOPPING CART PAGE

Our advice is to place the Scalapay widget below the cart total

The only interactive element of the widget is the modal that allows more information about Scalapay.

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Be sure that Scalapay is present at checkout funnel as payment method

At checkout, Scalapay should be presented next to the other payment methods.

Message
The primary text to use are the following, depending on website restriction:

PAY IN 3
Pay in 3 instalments of [PRICE]€ without interest [LOGO SCALAPAY]

If there is also a short description to be displayed for each payment method, please use the following message:
Receive your order now. Enjoy it and take your time to pay little by little

PAY IN 4
Pay in 4 instalments €[PRICE] without fees with [LOGO SCALAPAY]

If there is also a short description to be displayed for each payment method, please use the following message:
Receive your order now. Enjoy it and take your time to pay little by little.

If you need to translate the text at check-out in other languages or the Terms & Conditions string, you can find it here

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Boost your conversion rate with our marketing assets

To increase your conversion rate even more, you can add banners, logos and all kinds of material for your communication activities on your website to encourage customers to use Scalapay and to make sure that they know from the first visit that they can pay with Scalapay.

  • Insert in the home page a banner informing customers of the possibility to pay with Scalapay
  • Add Scalapay between payment method in footer
  • Share the news in your newsletters!

You will find all our marketing resources available here