Guidelines & best practices

Scalapay has proven to increase the average order value and conversion rate. To get the most out of it, it is important to follow some guidelines and best practices.

Scalapay has to be proposed at the three main touch points of the purchase process:

• on product page
• on cart page
• at checkout page

Include the widget on product page and cart page

The best practice is to include the Scalapay widget on product page and on shopping cart page.

The widget is a simple graphic element that allows the customers to be aware of the possibility of paying with Scalapay from the beginning of their purchase journey on a website.

Product page

Our advice is to place the Scalapay widget below the price.

Cart page

Our advice is to place the Scalapay widget below the cart total.

The only interactive element of the widget is the modal that allows to have more information about Scalapay.

Checkout page

Make sure that Scalapay is present at checkout as a payment method.

At checkout, Scalapay should be displayed next to the other payment methods.

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Boost your conversion rate with our marketing assets

In order to increase even more your conversion rate, you can add banners, logos and all kind of material for your communication activities on your website to encourage customers to use Scalapay and make sure that they know from the first visit that they can pay with Scalapay.

• Insert a banner in the home page informing customers of the possibility to pay with Scalapay
• Add Scalapay among the payment methods in the footer
• Share the news in your newsletters

You will find here all our marketing resources available.